So, things got a little messy for some luxury brands recently. Viral videos coming out of China started making the rounds, calling out questionable quality and ethical issues. Naturally, people weren’t thrilled, and the backlash was pretty swift. Western brands tried to clap back, saying they’re all about transparency and high standards—but the damage was kinda done. It’s just another sign that China’s consumers are more powerful than ever, and global brands really need to watch their steps
